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- Report
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Getting away from it all: the changing face of festival branding
- 23/04/2012
Authenticity and embracing the festival experience are key
GlowJangles, Creative commons (2012) ©Scope
With virtually every aspect of our lives becoming an opportunity for brands to try to sell things to us, a new generation of consumers is looking to escape the ubiquitous 'sponsored experience' which characterises many festivals. At the same time, brands are becoming more attuned to the needs and attitudes of festival-goers. -
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