• Focus
      • No Cash Day

      • 20/04/2012
      • Lynsey Woods
    Moving one step closer to a cashless society
    Peter Gerdes, Creative commons (2012) ©

    Scope
    'No Cash Day' is a sponsored one-day event in Italy organised by the PR consultant Geronimo Emili. It encourages Italians – 91% of whom use cash for transactions – to use electronic transfers for purchases. The event aims to reveal the ‘dark side’ of money by raising awareness of physical currency's various pitfalls.

    Read full article

    Read more about 'No Cash Day', as well as case studies of new products, campaigns and emerging consumer trends in the Behaviour and Finance industries.

    If you would like to see what Canvas8 can do for your business, for information about subscriptions, or to find out about our bespoke research reports, click to register.


Loading