• Focus
      • Du darfst: Fuck the Diet!

      • 18/04/2012
      • Ashley Mauritzen
    Wearing the badge with pride
    Darfst (2012) ©

    Scope
    Low-calorie food manufacturer Du darfst has outraged German audiences with a bold new campaign. In response to widespread frustration with dieting, it targets a newly emerging female consumer – and in doing so, it’s causing ripples of shock for more reasons than just its use of the F-word.

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