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- Focus
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Du darfst: Fuck the Diet!
- 18/04/2012
Wearing the badge with pride
Darfst (2012) ©Scope
Low-calorie food manufacturer Du darfst has outraged German audiences with a bold new campaign. In response to widespread frustration with dieting, it targets a newly emerging female consumer β and in doing so, itβs causing ripples of shock for more reasons than just its use of the F-word. -
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