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- Focus
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Beautiful and Bald Barbie
- 17/04/2012
The campaign attracted more than 150,000 followers after less than four months
Beautiful and Bald Barbie (2012) ©Scope
Sexy, successful and smart, Barbie is the 'perfect woman'. With her effortlessly coiffured hair, smooth and blemish-free skin, trim body, dream house, car and man, some might say that she’s a little too perfect.
After all, she's pushing 50 years old, but hasn't aged a day. Furthermore, can you ever remember seeing her fall over, lose her job, get a spot, or face any serious adversity? Well, in 2013, Barbie will find out her friend has cancer. Why? Because it's what consumers want. -
Focus: Latest
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Other articles
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Software by subscription: will Adobe reign from the cloud?
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How Vuse hopes to make smoking 'cool' again
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With smoking in decline, e-cigarettes may be the future – but only by being culturally relevant can new brands like Vuse stand out. Will it be enough reason for smokers to switch?
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How Hilton plans to kill off room service
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Hilton Hotels are killing off room service. In a climate where controlling costs is essential, how can upmarket brands retain their prestige?
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Is Federico Zannier kickstarting a 'small data' revolution?
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There's an increasing consumer awareness of the value of their personal data - and those who gather it are finding ways to emphasise the 'value exchange' while revealing how it's used.
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Google Now: the power of context
05/06/2013
Intelligent 'predictive' assistant Google Now is set to irreversibly change the way we interact with the web. Yet, riddled with privacy and ethical concerns, the reality is not so simple.
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Why Urban Outfitters applied for a liquor licence
03/06/2013
Retailers like Urban Outfitters are looking to the leisure industry to encourage longer visits and higher spending – treating their stores as part of a broader brand experience.
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Soundhalo: redressing the live experience
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The urge to document concerts is often prioritised over the experience itself, affecting the atmosphere for performers and fans alike. Video app Soundhalo offers the best of both worlds.
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Try The World: global experiences on your doorstep
30/05/2013
At a time when travel is expensive but cultural diversity is popular, subscription service Try The World brings expert knowledge from all over the world directly to consumers' doorsteps.
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