-
- Country Profile
-
Vietnam 2012
- 05/04/2012
A country keen to leave its past behind and embrace the possibilities of the future
Wanderingtheworld, Creative commons (2012) ©Scope
Vietnam, like China, is growing proof for the West that a one-party communist state does not necessarily mean an aversion to progress. Quite the contrary: the country has one of the fastest developing economies in Southeast Asia, with an annual GDP growth rate of 6.3%. Furthermore, its membership of the WTO means it will benefit from economic liberalisation.
The World Travel and Tourism Council (WTTC) predicts Vietnam will be among the top 10 major tourist destinations in the world by 2016. Citigroup economist Willem Buiter predicts that this growth rate and attractiveness to investors will see the country rise to prominence over the next 40 years.This report brings together expert opinion, research and the results of numerous recent industry surveys to present Vietnam as it is today, highlighting key areas of growth, potential challenges and insights for brands looking to gain a foothold in this rapidly developing nation.
-
Quickfacts: Latest
-
Other articles
-
Pressure Valve: data and debate
14/11/2012
As the pressure to self-improve mounts, so too does the need to let off steam. The data, debate and commentary point to an increasing need for emotional and physical release.
-
New World Order
03/10/2012
With 800 million consumers – many in Asia – joining the middle classes by 2020, the world is undergoing an irreversible shift eastwards.
-
Natural Mindset
06/09/2012
As part of an emerging Natural Mindset, people want to get closer to nature mentally and physically, embracing all that's perceived to be pure and wholesome.
-
Death of the Middle
12/07/2012
These examples of data surrounding the Death of the Middle megatrend indicate how consumer habits and opinions are becoming polarised towards extremes.
-
We Are All Media
22/05/2012
We've tracked the rise of the individual as a media channel, and this behaviour continues to evolve. Here's the evidence in numbers and theory.
-
United Kingdom 2012
20/08/2012
The Canvas8 team have compiled an extensive cross-industry profile of the United Kingdom using a selection of third-party data and in-house analysis.
-
Self & System
16/04/2012
As technology comes to occupy an increasingly central place in our lives, we become ever more ensconced in systems designed to regulate the flow of data.
-
Vietnam 2012
20/08/2012
This report brings together expert opinion, research and the results of numerous recent industry surveys to present Vietnam as it is today.
-
