Pair: an app for couples

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- Focus
- - Pair: an app for couples
  - 28/03/2012
  - Sam Shaw
Pair lets couples live out their relationships on their smartphones
JD Hancock, Creative commons (2012) ©

Scope
Pair is a mobile app built just for couples. The 'social network for two' enables instant access to your partner through myriad communication channels, from video calling to photo sharing and instant messaging. But Pair goes beyond typical communication to proved an extra level of intimacy, allowing couples to 'thumb kiss' and draw each other little love notes.

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Industry Behaviour Mobile

Location Global

Keywords Public & Private Codes of Conduct Mobile Living Simple Interfaces Relationships Couples App Smartphone

Read more about 'Pair: an app for couples', as well as case studies of new products, campaigns and emerging consumer trends in the Behaviour and Mobile industries.

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Canvas8 is a behavioural insights agency which offers analysis of consumer trends, market research and industry commentary to advertising and branding professionals.

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