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- Focus
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Old Spice: too powerful for its own commercials
- 12/03/2012
Terry Crews brings some hyper-macho humour to the Old Spice campaign
Old Spice (2012) ©Scope
In a pair of new adverts, Old Spice, too powerful to be contained in its own commercial, invades those of its sibling brands. Is this an ingenious play in an oversaturated mediascape, or is it a sign of advertisers becoming just a little too postmodern for their own good? -
Focus: Latest
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