-
- Report
-
Grooming together: health and beauty in Brazil
- 08/03/2012
Domestic and international companies are eyeing Brazil's beauty market with interest
Pink Sherbert Photography, Creative commons (2012) ©Scope
The Brazilian beauty industry is booming, with consumers placing a huge amount of importance on their personal appearance and wellbeing. So what can brands do to tap into this potentially lucrative area? This report looks at the dominant trends in the industry, and presents clear opportunities for growth. -
Reports: Latest
-
Other articles
-
_80_52.jpg)
Me & the machines: wearable technology
14/06/2013
With half a billion wearable devices shipping in the next few years, soon interacting with smart cities will seem as 'normal' as checking Facebook.
-
How people are transforming houses into homes
12/06/2013
In response to increasingly fluid definitions of home, people are projecting their identities onto their living spaces by curating, remixing and personally improving their surroundings.
-
Real emotion: the rise of reality culture
04/06/2013
With social media opening up million of little windows into the lives of others and people growing savvier about what's real and what's not, what does the future of reality culture hold?
-
Transient design: how seasonality keeps brands fresh
29/05/2013
Amidst the increasing consumer demand for novelty and personalisation, how can brands engage and stay in sync with their customers' individual and unique universes all year round?
-
No more heroes
17/05/2013
As constant media scrutiny increasingly highlights celebrities' imperfections, is the relationship between brands and their penitent endorsers changing?
-
Evolving the magazine: how publishers are diversifying
10/05/2013
'Print is dead' – or is it? Adapting to a complex digital landscape, publishers are finding new ways to extend the brand.
-
Premium vs luxury: how luxury is fighting back
02/05/2013
With premium threatening to steal its consumer base, luxury is forced to carve out a new space. But with perceptions of value changing rapidly, just how is it going to define itself?
-
Making social media work for retail
25/04/2013
More and more retailers are embracing social media, but it's still an uncertain territory. Should it be viewed as an opportunity, a necessity, or is it all just keeping up with the Joneses?
-
