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- Report
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New and booming: spending power in Canada
- 06/03/2012
The future looks bright for savvy brands in Canada
Lili Vieira de Carvalho, Creative commons (2012) ©Scope
Canada is experiencing population growth that dwarfs that of any other G8 country, and the face of the country’s typical consumer is currently undergoing a considerable makeover. With an influx of new Canadians from abroad, as well as an economically powerful older generation, the opportunities for brands to cater to the specific needs of various demographics are clearly there – but they are yet to be fully realised. -
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