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- Focus
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Double Fine: a fundraising adventure
- 21/02/2012
Double Fine's success shows how keen gamers are to be associated with the brand
Double Fine (2012) ©Scope
Double Fine is a quirky independent games company in San Francisco with a cult following. In February 2012 it launched its newest project on Kickstarter and made crowdfunding history; it reached its $400,000 target in just eight hours. Close to 60,000 backers have now pledged $1.9m to the development of a game they know next to nothing about. -
Focus: Latest
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Paleo: dieting goes back to the Stone Age
16/05/2012
The Paleo diet emphasises the importance of understanding our species' evolutionary history by determining which foods promote optimal health.

Uber: lessons from dynamic pricing
14/05/2012
When Uber, a private New York taxi service trialled dynamic pricing, some customers were charged over $80 per mile, causing widespread anger.

NimbleTV: one step closer to TV Everywhere
11/05/2012
NimbleTV is a new service that frees up satellite and cable TV subscribers to watch content on any device and in any location.

We Are Lucky: philanthropy with personality
10/05/2012
The multimillionaire founder of We Are Lucky has pledged to give away his fortune, £1,000 at a time, to the people he meets on his daily travels.

Coca-Cola says 'Hug Me': gestural marketing gets personal
08/05/2012
Gestural marketing is on the rise as brands seek new ways of showing that they understand the needs of consumers.

Transparency and honesty from 'charity: water'
04/05/2012
In just five years, New York-based charity: water has raised nearly $50m. This has been achieved by emphasising transparency.

CashStar: digital gift cards and mobile giving
02/05/2012
The gift card market in the UK alone is currently worth £4bn; and with smartphone penetration rising, gift cards are becoming digital.

23andMe: a genetic Facebook
30/04/2012
For a couple of drops of saliva and a few hundred dollars, genomics business 23andMe will extract your DNA and screen it for genetic disease markers.

