• Focus
      • Double Fine: a fundraising adventure

      • 21/02/2012
      • Debbi Evans
    Double Fine's success shows how keen gamers are to be associated with the brand
    Double Fine (2012) ©

    Scope
    Double Fine is a quirky independent games company in San Francisco with a cult following. In February 2012 it launched its newest project on Kickstarter and made crowdfunding history; it reached its $400,000 target in just eight hours. Close to 60,000 backers have now pledged $1.9m to the development of a game they know next to nothing about.

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