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- Consumer profiles
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Young non-drinkers
- 13/02/2012
Why do some young people reach for non-alcoholic drinks on a night out?
FreddieBrown, Creative commons (2012) ©A recently published New York Times article claims that today’s youth are more conservative than their parents’ generation, with the use of alcohol, tobacco and illegal drugs significantly lower than it was 30 years ago. The appearance of alcohol abstinence initiatives such as Hello Sunday Morning also hints at a movement away from a culture of excess drinking; 2,400 people have volunteered for a 12 week alcohol detox since the site began in 2010.
Is youth culture becoming tamer, and have young people’s priorities really changed? Canvas8 talks to a group of non-drinking 20-26 year-olds to learn about their attitudes towards alcohol and the role it plays in their lives. -
Consumer profiles: Latest
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Technology and sport
27/04/2012
Does technology enhance or detract from the experience of watching sport? We spoke to some football fans to find out.
Branding at festivals
20/04/2012
Does increasing corporate influence risk undermining the magic that made festivals so attractive in the first place?
Single and sociable
16/03/2012
For years the idea of ‘living alone’ was both unusual and undesirable. But this is changing.
Value in the cloud
02/03/2012
How are young professionals adapting to using streaming and cloud technology for their entertainment needs?
Mobile payment attitudes
20/01/2012
We spoke with a group of people about their attitudes towards mobile payments and their concerns over security.
The Olympics, Britishness and community
16/12/2011
With the 2012 London Olympics fast approaching, we went out onto the streets to speak to Londoners about their expectations of the event.
Diners and fast food
23/11/2011
We went to London branches of McDonald's, Burger King and Subway in order to find out how consumers perceive and experience fast food.
Mature people and cinema
11/11/2011
Following our discussion with young cinemagoers, we talk to some older people, aged between 45 and 74, about their attitudes towards the cinema.
Canvas8 Ltd. ©
