VMware: work, text and play

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- Focus
- - VMware: work, text and play
  - 07/02/2012
  - Sam Shaw
Juggling work and personal mobiles has become a dilemma for many
JanneM, Creative commons (2012) ©

Scope
Corporate IT departments are becoming overwhelmed by the mobile generation, who insist on using their personal smartphones as work tools. A solution has been developed in the form of a new mobile virtualisation platform that lets consumers run two phones – one work and one personal – on the same device.

Read full article

Industry Behaviour Mobile Technology

Location Global

Keywords Life as an Enterprise Mobile Living Work/life Smartphone BYOD Workplaces Employment Public & Private

Read more about 'VMware: work, text and play', as well as case studies of new products, campaigns and emerging consumer trends in the Behaviour, Mobile and Technology industries.

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Canvas8 is a behavioural insights agency which offers analysis of consumer trends, market research and industry commentary to advertising and branding professionals.

By bringing together up-to-date research and data from focus group interviews and thought leadership from academics, experts and industry insiders, Canvas8 presents strategic insights about people, what they do, and why it matters.

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