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- Report
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DIY American beauty
- 06/02/2012
The home nailcare market in the US is booming
Maria Amante, Creative commons (2012) ©Scope
Hit hard by the economic downturn, the US salon industry has lost custom from women who are cutting back on beauty treatments and opting for home-based DIY alternatives instead. This has led to a huge increase in the popularity of at-home beauty products, with retailers creating mini-DIY departments in stores. And when the economy improves, experts don’t expect women to rush back to their old ways. -
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