Nescafé in China

- Focus
- - Nescafé in China
  - 03/02/2012
  - Sam Shaw
China's coffee consumption is below the global average, but Nescafé plans to change this
Nescafé (2012) ©

Scope
To make a splash in China's fast-growing coffee market, Nescafé is turning to the popular, young, politically engaged heartthrob Han Han as part of its biggest digitally integrated campaign yet. Han is the world’s most popular blogger, yet he is vehemently opposed to China’s established political order. In this most repressive of societies, is it best for brands to side with the establishment, or rock the boat?

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Industry Advertising & branding Food & drink

Location China

Keywords East/West Global Mindset Politics Culture Wars Coffee Nescafe Democracy Civic Brands

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China's coffee consumption is below the global average, but Nescafé plans to change this Nescafé (2012) ©

Industry	Advertising & branding Food & drink
Location	China
Keywords	East/West Global Mindset Politics Culture Wars Coffee Nescafe Democracy Civic Brands

Nescafé in China

Focus: Latest