Aesir: luxury in simplicity

- Focus
- - Aesir: luxury in simplicity
  - 30/01/2012
  - Debbi Evans
The Ae+Y's painstakingly engineered exterior belies the simplicity at its heart
Aesir (2012) ©

Scope
Mobile expert Tomi Ahonen suggested recently that we should stop referring to the mobile phone as a phone; after all, it can do so many other things as well. Danish brand Aesir has flouted this by creating a mobile phone that is so painstakingly crafted that its simplicity is a virtue in itself. “In an age when the industry seems to think that phones aren’t for speaking any more,' says Yves Behar, who designed the handset, “I wanted to focus on the idea of voice, clarity and simplicity.”

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Industry Product design Mobile Technology

Location Global

Keywords Mobile Redefining luxury Slow Preparedness Mass Customisation Simple Interfaces Aesir Privacy & Control

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The Ae+Y's painstakingly engineered exterior belies the simplicity at its heart Aesir (2012) ©

Industry	Product design Mobile Technology
Location	Global
Keywords	Mobile Redefining luxury Slow Preparedness Mass Customisation Simple Interfaces Aesir Privacy & Control

Aesir: luxury in simplicity

Focus: Latest