Help Remedies and the rise of minimalist medicine

Focus
- Help Remedies and the rise of minimalist medicine
- 27/01/2012
- Sandra Mardin


The outlandish claims of some drug manufacturers can be hard to swallow Help Remedies (2012) ©

Scope
Pharmaceutical and healthcare companies are constantly reinventing familiar over-the-counter health products with fresh versions of the same formula and new Latin-sounding names. By challenging this with a ‘less is more’ philosophy, Help Remedies is heralding a new wave of ‘minimalist medicine’ that targets an empowered generation of healthcare consumers.

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Industry	Advertising & branding Packaging design Healthcare Retail
Location	United States
Keywords	Hyperawareness of Health Informed Consumerism Pharmaceuticals Minimal Honesty Rising Social Conscience

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