Sony SmartTags: smarter smartphones

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- - Sony SmartTags: smarter smartphones
  - 26/01/2012
  - Sam Shaw
Could SmartTags become indispensable lifestyle accessories?
SonyEricsson (2012) ©

Scope
Smartphones with endless features and settings are great because they can be customised for various settings, environments and contexts. However, this also requires constant reconfiguring from users, which can be somewhat tiresome. Now, Sony's SmartTags let consumers customise their phone's settings to suit the environment they're in with a simple swipe of the wrist.

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Industry Mobile Technology

Location Global

Keywords Mobile Living Simple Interfaces NFC Bluetooth Internet of things Hacking Smartphone Sony Xperia

Read more about 'Sony SmartTags: smarter smartphones', as well as case studies of new products, campaigns and emerging consumer trends in the Mobile and Technology industries.

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