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- Focus
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Sony SmartTags: smarter smartphones
- 26/01/2012
Could SmartTags become indispensable lifestyle accessories?
SonyEricsson (2012) ©Scope
Smartphones with endless features and settings are great because they can be customised for various settings, environments and contexts. However, this also requires constant reconfiguring from users, which can be somewhat tiresome. Now, Sony's SmartTags let consumers customise their phone's settings to suit the environment they're in with a simple swipe of the wrist. -
Focus: Latest
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Paleo: dieting goes back to the Stone Age
16/05/2012
The Paleo diet emphasises the importance of understanding our species' evolutionary history by determining which foods promote optimal health.

Uber: lessons from dynamic pricing
14/05/2012
When Uber, a private New York taxi service trialled dynamic pricing, some customers were charged over $80 per mile, causing widespread anger.

NimbleTV: one step closer to TV Everywhere
11/05/2012
NimbleTV is a new service that frees up satellite and cable TV subscribers to watch content on any device and in any location.

We Are Lucky: philanthropy with personality
10/05/2012
The multimillionaire founder of We Are Lucky has pledged to give away his fortune, £1,000 at a time, to the people he meets on his daily travels.

Coca-Cola says 'Hug Me': gestural marketing gets personal
08/05/2012
Gestural marketing is on the rise as brands seek new ways of showing that they understand the needs of consumers.

Transparency and honesty from 'charity: water'
04/05/2012
In just five years, New York-based charity: water has raised nearly $50m. This has been achieved by emphasising transparency.

CashStar: digital gift cards and mobile giving
02/05/2012
The gift card market in the UK alone is currently worth £4bn; and with smartphone penetration rising, gift cards are becoming digital.

23andMe: a genetic Facebook
30/04/2012
For a couple of drops of saliva and a few hundred dollars, genomics business 23andMe will extract your DNA and screen it for genetic disease markers.

