Transform Your Patch: Britvic vs. broken Britain

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- - Transform Your Patch: Britvic vs. broken Britain
  - 25/01/2012
  - Sam Shaw
Transform Your Patch hopes to encourage community activities
cstmweb, Creative commons (2012) ©

Scope
‘Transform Your Patch’ is a new civic initiative from PepsiCo UK, Britvic and environmental regeneration charity Groundwork. It aims to regenerate 165 unkempt wastelands across Britain into football pitches, parks, playgrounds and other community spaces.

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Industry Advertising & branding Soft drinks Social & charity

Location United Kingdom

Keywords Civic Brands Community Rising Social Conscience Regeneration Urban Local

Read more about 'Transform Your Patch: Britvic vs. broken Britain', as well as case studies of new products, campaigns and emerging consumer trends in the Advertising & branding, Soft drinks and Social & charity industries.

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Canvas8 is a behavioural insights agency which offers analysis of consumer trends, market research and industry commentary to advertising and branding professionals.

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