Mass Customisation, two decades on

Other articles

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  • Me & the machines: wearable technology

  • 14/06/2013

  • With half a billion wearable devices shipping in the next few years, soon interacting with smart cities will seem as 'normal' as checking Facebook.

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  • How people are transforming houses into homes

  • 12/06/2013

  • In response to increasingly fluid definitions of home, people are projecting their identities onto their living spaces by curating, remixing and personally improving their surroundings.

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  • Real emotion: the rise of reality culture

  • 04/06/2013

  • With social media opening up million of little windows into the lives of others and people growing savvier about what's real and what's not, what does the future of reality culture hold?

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  • Transient design: how seasonality keeps brands fresh

  • 29/05/2013

  • Amidst the increasing consumer demand for novelty and personalisation, how can brands engage and stay in sync with their customers' individual and unique universes all year round?

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  • No more heroes

  • 17/05/2013

  • As constant media scrutiny increasingly highlights celebrities' imperfections, is the relationship between brands and their penitent endorsers changing?

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  • Evolving the magazine: how publishers are diversifying

  • 10/05/2013

  • 'Print is dead' – or is it? Adapting to a complex digital landscape, publishers are finding new ways to extend the brand.

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  • Premium vs luxury: how luxury is fighting back

  • 02/05/2013

  • With premium threatening to steal its consumer base, luxury is forced to carve out a new space. But with perceptions of value changing rapidly, just how is it going to define itself?

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  • Making social media work for retail

  • 25/04/2013

  • More and more retailers are embracing social media, but it's still an uncertain territory. Should it be viewed as an opportunity, a necessity, or is it all just keeping up with the Joneses?

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