AXE unleashes gender Anarchy

Focus
- AXE unleashes gender Anarchy
- 24/01/2012
- Sam Shaw


The Anarchy graphic novel uses a popular form to engage consumers AXE(2012) ©

Scope
US deodorant brand AXE is releasing a new body spray with versions for both men and women. To promote the Anarchy range, the brand has created a graphic novel on YouTube in partnership with the publisher Aspen Comics.

Read full article

Industry	Advertising & branding Cosmetics & toiletries Electronic publishing
Location	Global
Keywords	Living the Dream We Are All Media Byegender Crowdsourcing Axe Graphic novel YouTube UGC

Read more about 'AXE unleashes gender Anarchy', as well as case studies of new products, campaigns and emerging consumer trends in the Advertising & branding, Cosmetics & toiletries and Electronic publishing industries.

If you would like to see what Canvas8 can do for your business, for information about subscriptions, or to find out about our bespoke research reports, click to register.

- Focus: Latest
- Other articles
  - - Chris Hadfield: reinventing the role model
    - 23/05/2013
    - The boundaries of the world's frontiers are diminishing. Astronaut Chris Hadfield used his online presence during his time on the ISS to let the public discover the wonders of space.
  - - YouTube goes live with Comedy Week
    - 22/05/2013
    - Combining old and new media stars with plenty of hype, can YouTube Comedy Week close the gap between internet success and its equivalent in the mainstream media?
  - - Leftover profits: Rubies in the Rubble
    - 21/05/2013
    - Each year, almost half of the world's food is thrown away. Putting it to wider social and commercial use, start-up Rubies in the Rubble makes gourmet chutneys from surplus fruit and veg.
  - - Target brings Facebook users in-store
    - 20/05/2013
    - As e-commerce expands, brands are rethinking their business models to cater to shifting consumer habits. Cartwheel is a collaboration between US retail titan Target and Facebook.
  - - BT Sport: from broadband to broadcast
    - 16/05/2013
    - Broadcast and broadband are increasingly fused, and while BSkyB hopes to eat into BT's broadband market share, BT is responding by moving into BSkyB's turf: television.
  - - Dornbracht: the rise of the spa bathroom
    - 15/05/2013
    - Applying 'smart' technology in fresh and innovative ways, Dornbracht's Smart Water seamlessly connects bathroom components while providing a plethora of customisation options.
  - - Makr Shakr: bottom-up bar culture
    - 14/05/2013
    - As technological advancements increasingly place power in the hands of consumers, conceptual bar Makr Shakr is providing a taste of the foreseeable future.
  - - SmartThings: integrating physical and digital lives
    - 13/05/2013
    - SmartThings enables true human-computer interaction by ensuring that everything we own – electronic and otherwise – is part of the conversation.