Samsung's semiotics across three continents

Report
- Samsung's semiotics across three continents
- 23/01/2012
- Ashley Mauritzen


Samsung's American ad gently mocks hipster culture Samsung (2011) ©

Scope
With the internet and budget air travel bringing us closer together, brands are more likely than ever to opt for global marketing campaigns. Are we getting ahead of ourselves, though? A look at the semiotics of Samsung smartphone adverts from three different markets reminds us how different – and similar – we are.

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Industry	Advertising & branding Mobile
Location	Japan United States United Kingdom India
Keywords	East/West Culture Wars Global Mindset Mobile Living Brand Me Semiotics Emerging markets Samsung New World Order

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