• Focus
      • Mini Getaway: Tokyo

      • 11/01/2012
      • Sam Shaw
    Mini Getaway is a playground game for the smartphone age
    Mini (2012) ©

    Scope
    After a successful trial run in Stockholm, Mini has demonstrated that its simple location-based mobile game Getaway is a truly global idea by taking it to a playing field 32 times larger: Tokyo. It’s more than just an excuse for playground high jinks though; after the game’s release in Sweden, sales of the Mini Clubman increased by 108%.

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