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- Focus
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Apple: Spot-the-Shopper
- 10/01/2012
Apple's employees can be as committed to the brand as its customers
La Minerve, Creative commons (2012) ©Scope
First there was the Genius bar. Now, Apple customer service is becoming as fluid and rule-changing as the stores it takes place in. New internal software on the iPod touch alerts Apple store staff to customers who need assistance, as well as telling them where e-tail customers are waiting to collect their orders. -
Focus: Latest
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Target brings Facebook users in-store
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As e-commerce expands, brands are rethinking their business models to cater to shifting consumer habits. Cartwheel is a collaboration between US retail titan Target and Facebook.
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BT Sport: from broadband to broadcast
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Broadcast and broadband are increasingly fused, and while BSkyB hopes to eat into BT's broadband market share, BT is responding by moving into BSkyB's turf: television.
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Dornbracht: the rise of the spa bathroom
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Applying 'smart' technology in fresh and innovative ways, Dornbracht's Smart Water seamlessly connects bathroom components while providing a plethora of customisation options.
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Makr Shakr: bottom-up bar culture
14/05/2013
As technological advancements increasingly place power in the hands of consumers, conceptual bar Makr Shakr is providing a taste of the foreseeable future.
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SmartThings: integrating physical and digital lives
13/05/2013
SmartThings enables true human-computer interaction by ensuring that everything we own – electronic and otherwise – is part of the conversation.
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Calorie neutral: Miele’s vision of balanced consumption
09/05/2013
Calorie neutral pop-up restaurant Steam was a vision of responsible indulgence. It met a growing demand for balance, and proved that domestic appliances need not be boring.
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Who's watching? Posters that fight bad behaviour
08/05/2013
Authorities are attempting to prevent theft by triggering ‘reputational concerns’ in a bid to tug at our sense of decency.
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Shared emotion: Dove's social experiment hits a nerve
07/05/2013
Half of teen girls have avoided activities because they feel bad about their looks. A new advert from Dove addresses low self-esteem, telling women “you are more beautiful than you think”.
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