Converse Made By

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- Focus
- - Converse Made By
  - 06/01/2012
  - Sam Shaw
If the shoe fits, Converse fans can sell to their friends
SpecialKRB, Creative commons (2011) ©

Scope
Converse is launching an app which will let fans design and sell their own trainers to their friends and families through Facebook. If they are able to shift enough units, these entrepreneurial shoe lovers will be rewarded with a free pair for themselves.

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Industry Art & design Social networking Fashion Retail

Location Global

Keywords Life as an Enterprise We Are All Media Mass Customisation Brand Me e-commerce Facebook Footwear

Read more about 'Converse Made By', as well as case studies of new products, campaigns and emerging consumer trends in the Art & design, Social networking, Fashion and Retail industries.

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Canvas8 is a behavioural insights agency which offers analysis of consumer trends, market research and industry commentary to advertising and branding professionals.

By bringing together up-to-date research and data from focus group interviews and thought leadership from academics, experts and industry insiders, Canvas8 presents strategic insights about people, what they do, and why it matters.

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