• Focus
      • Heineken's #mysunrise

      • 05/01/2012
      • Sam Shaw
    Moderate drinkers can be up in time to watch the sunrise
    Heineken (2011) ©

    Scope
    Heineken has launched a new global campaign that tells people to drink less. Adopting a position of leadership at a time of anti-alcohol sentiment is a bold move, but in the UK, a country that doesn’t often go in for half measures when it comes to booze, how will the message go down?

    Read full article

    Read more about 'Heineken's #mysunrise', as well as case studies of new products, campaigns and emerging consumer trends in the Advertising & branding, Behaviour and Alcoholic beverages industries.

    If you would like to see what Canvas8 can do for your business, for information about subscriptions, or to find out about our bespoke research reports, click to register.


Loading