• Report
      • First-World giving

      • 19/12/2011
      • Sam Shaw
    People are becoming more cynical about giving to charity in traditional ways
    Mindful One, Creative commons (2011) ©

    Scope
    Britain is more awash than ever with messages that urge consumers to give money to those less fortunate. There are over 170,000 charities in the UK, each one trying to get what they can from donors. But as hardship and austerity kick in at home, the message of international aid can easily become marginalised.

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