• Report
      • Brands and their role in society

      • 06/12/2011
      • John Connell
    Motorola's campaign encourages debate about social issues
    Motorola (2011) ©

    Scope
    In these difficult times, a surprising range of brands, both large and small, are addressing how they connect with and provide for customers and communities in more socially meaningful ways. This is leading to changing notions around the role that brands occupy in society.

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