Pottermore

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- Focus
- - Pottermore
  - 06/12/2011
  - Debbi Evans
Pottermore allows Harry Potter to live on through his fans
Plainsight, Creative commons (2011) ©

Scope
How do you sustain excitement around the world's most famous wizard (and keep him selling) when he's officially never having any new adventures? Pottermore is the answer; a social, transmedia fan club which should keep brand buzz alive with minimal effort.

Read full article

Industry Social networking Electronic publishing Print publishing

Location Global

Keywords Inside Track Neo-tribalism Forever Now Living the Dream Fandom Harry Potter

Read more about 'Pottermore', as well as case studies of new products, campaigns and emerging consumer trends in the Social networking, Electronic publishing and Print publishing industries.

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Canvas8 is a behavioural insights agency which offers analysis of consumer trends, market research and industry commentary to advertising and branding professionals.

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