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- Report
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Secret menus
- 22/11/2011
erix!, Creative commons (2011) ©Scope
In an age of transparency, secrecy and elusiveness become ever more valuable, and can be powerful ways of creating brand affection. Foodie blogs have carried whispers of off-menu dishes for years, but interest in these secret items is becoming more mainstream. What position should brands assume when dealing with mythical menus? -
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