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- Report
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What kids really want
- 16/11/2011
It's really not that complicated...
Beavela, Creative commons (2011) ©Scope
We recently asked our global youth network what a brand would have to do today in order to be part of young people’s lives tomorrow. While, as expected, it was seen as important that brands were able to keep pace with the rapidly changing lives of these kids, the more surprising, quite simple answer was to ‘be useful… every day’. -
Reports: Latest
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Grooming together: health and beauty in Brazil
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The Brazilian beauty industry is booming, with consumers placing a huge amount of importance on their personal appearance and wellbeing.
Mass Customisation, two decades on
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Joe Pine talks about how since the publication of his book Mass Customization almost 20 years ago, brands have been doing their best to catch up.
Systems thinking goes mainstream
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The rise of data tracking is now giving individuals an ability to understand their place in global systems better than ever.
Mobile use in Japan
05/10/2011
Many people in the West often struggle to understand what is happening in Japan, a country that is sometimes called ‘the cradle of mobile civilisation’.
Myths of the near future
31/08/2011
Laurent Haug discusses our sometimes troubled relationship with technology and talks about the hot topics at the 2011 Lift Conference.
Riots and group behaviour
24/08/2011
The riots across England earlier this month were manifestations of a behaviour that has served as a means of letting off steam for thousands of years.
Public and private screens
17/08/2011
Dale Herigstad discusses his work and research in the area of our evolving relationship with the screen.
Emerging market brands
10/08/2011
Amitava Chattopadhyay has conducted extensive research into brands that originate in emerging markets and experience success in the developed world.
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