• Consumer profiles
      • Mature people and cinema

      • 11/11/2011
      • Orlando Robinson
    Cinema is all about experience, regardless of age
    phill.d, Creative commons (2011) ©

    Scope
    Following our discussion with a group of young cinemagoers, we talk to a set of older people, aged between 45 and 74, about their attitudes towards the cinema and the role it plays in their lives.

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    Read more about 'Mature people and cinema' and see further research and insights into consumer trends within the Behaviour and Cinema industries.

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