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- Report
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Inside Track
- 07/11/2011
Exclusive treatment makes consumers feel like they are with the brand
Nick Hum, Creative commons (2011) ©Scope
People like to feel included; this is true of both the relationships people have with one another and the relationships they have with brands. With the global network comes the prospect of inclusion for everyone, forcing both consumers and brands to find new means of acquiring and delivering an ‘insider’ status that can only exist when others remain outside. -
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