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- Report
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Watercooler challenge
- 27/10/2011
If The X Factor is on but there's no one there to hear it, does it make a sound?
ITV (2011) ©Scope
Television viewing is up in both the US and the UK, with every demographic – apart from the younger generation – watching more conventional TV than ever before. Although young people make up a small minority of the overall audience, their habits and behaviours will have a dramatic impact on the industry in years to come, and they are increasingly drawn towards online viewing.
But as online viewing gains in popularity, what will be the repercussions for television as a medium? Will it ever inspire office chatter the way prime time TV does? And does it need to? -
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