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- Report
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Japanese TV sends warning signal
- 17/10/2011
Japanese TV is nowhere near as big as it used to be
Aaron Webb, Creative commons (2011) ©Scope
Japanese broadcasters have been struggling for the last decade, as viewers turn to other media and advertisers reconsider their reliance on television as the best medium for reaching a broad audience. But what are the drivers of this decline, and what can be learnt from the industry’s mistakes? -
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