-
- Focus
-
Living Pharmacy
- 13/10/2011
The Amazon rainforest is a source of some of nature's most effective remedies
CIAT, Creative commons (2011) ©Scope
Millions of Brazilians, particularly those in the north-west of the country, cannot afford medication. As a result, a large proportion of the population resorts to self-medication, using herbs or medicinal plants to cure minor illnesses. However, these 'medicines' are taken based on oral or written tradition and are not necessarily safe, accurate or relevant.
Farmácia Viva (Living Pharmacy) is an ongoing project that hopes to bring about understanding of these ancient remedies, verify their effects and teach millions of poor Brazilians how to cultivate them both cheaply and effectively. -
Focus: Latest
-
Other articles
-

Target brings Facebook users in-store
20/05/2013
As e-commerce expands, brands are rethinking their business models to cater to shifting consumer habits. Cartwheel is a collaboration between US retail titan Target and Facebook.
-

BT Sport: from broadband to broadcast
16/05/2013
Broadcast and broadband are increasingly fused, and while BSkyB hopes to eat into BT's broadband market share, BT is responding by moving into BSkyB's turf: television.
-

Dornbracht: the rise of the spa bathroom
15/05/2013
Applying 'smart' technology in fresh and innovative ways, Dornbracht's Smart Water seamlessly connects bathroom components while providing a plethora of customisation options.
-

Makr Shakr: bottom-up bar culture
14/05/2013
As technological advancements increasingly place power in the hands of consumers, conceptual bar Makr Shakr is providing a taste of the foreseeable future.
-

SmartThings: integrating physical and digital lives
13/05/2013
SmartThings enables true human-computer interaction by ensuring that everything we own – electronic and otherwise – is part of the conversation.
-

Calorie neutral: Miele’s vision of balanced consumption
09/05/2013
Calorie neutral pop-up restaurant Steam was a vision of responsible indulgence. It met a growing demand for balance, and proved that domestic appliances need not be boring.
-

Who's watching? Posters that fight bad behaviour
08/05/2013
Authorities are attempting to prevent theft by triggering ‘reputational concerns’ in a bid to tug at our sense of decency.
-

Shared emotion: Dove's social experiment hits a nerve
07/05/2013
Half of teen girls have avoided activities because they feel bad about their looks. A new advert from Dove addresses low self-esteem, telling women “you are more beautiful than you think”.
-
