The Luna Park experience

Focus
- The Luna Park experience
- 22/09/2011
- Debbi Evans


Luna Park encourages users to rate their experience of certain rides Luna Park (2011) ©

Scope
In July 2011 Luna Park Sydney launched My Experience, a blended reality campaign that allows visitors to automatically update their Facebook statuses and compete for 'daredevil points' with a swipe of their entry wristbands. This is a version of the amusement park experience which, unlike Disney's, is driven by social currency rather than utility.

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Industry	Behaviour Social networking Leisure & tourism Technology
Location	Sydney
Keywords	Theme Park FOMO Facebook Brand Me Proximity Mobile Memory Nostalgia Experience Social Currency Alternative Currency Blended Reality Forever Now

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