Rough luxury

Report
- Rough luxury
- 19/09/2011
- John Ryan


Berlin's Happy Shop uses industrial fittings to create a striking interior John Ryan (2011) ©

Scope
A trend towards rough-and-ready presentation on the part of luxury retailers is being accompanied by a counter-trend among value retailers who are seeking to provide more upscale interiors. But where will this lead - and what will the consequences be if these two retail worlds collide?

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Industry	Fashion Interiors Retail
Location	Global
Keywords	Redefining Luxury Mass Customisation Informed Consumerism Visual merchandising Primark Louis Vuitton Emerging markets Rough luxe Luxury

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