Dining on the dotted line

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- Focus
- - Dining on the dotted line
  - 02/09/2011
  - Debbi Evans
Do angry chefs care more about their food than money?
jjrohal, Creative Commons (2011) ©

Scope
At upmarket restaurant Rogue24, diners are being asked to fill out a lengthy contract agreeing to desist from using phones or taking pictures, and even to pay a fine for cancelling their bookings at the last minute. Following some negative press, the terms have been relaxed a little, but still act as meaningful comment on codes of conduct, and the perceived luxury of banning technology from the customer experience.

Read full article

Industry Behaviour Food & drink Restaurants & bars

Location United States

Keywords Experience Redefining Luxury Impermanence Codes of Conduct Authority Exclusivity Attention Economy

Read more about 'Dining on the dotted line', as well as case studies of new products, campaigns and emerging consumer trends in the Behaviour, Food & drink and Restaurants & bars industries.

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Canvas8 is a behavioural insights agency which offers analysis of consumer trends, market research and industry commentary to advertising and branding professionals.

By bringing together up-to-date research and data from focus group interviews and thought leadership from academics, experts and industry insiders, Canvas8 presents strategic insights about people, what they do, and why it matters.

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