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- Report
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Emerging market brands
- 10/08/2011
Asian brands are developing strategies for expanding onto the world stage
nic221, Creative Commons (2011) ©Scope
Professor Amitava Chattopadhyay has conducted extensive research, along with Professor Rajeev Batra, into brands that originate in emerging markets and experience success in the developed world. He talks to Canvas8 about what can be learnt from the strategies that these companies use to make their presence felt globally. -
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