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- Report
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Weak negatives and blank spaces
- 03/08/2011
For some products, blemishes and imperfections can be part of the appeal
Creative Commons (2011) ©Scope
Counter-intuitively, recent research has suggested that imperfection and negativity can be beneficial in communication and design. Dr Baba Shiv talks about the positive effects of associating a brand with a small amount of negative information – or of leaving certain things completely unsaid. -
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