Young people and TV

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- Consumer profiles
- - Young people and TV
  - 29/07/2011
  - Hazel Pike
The computer monitor is taking over from the TV set
Arkadyevna, Creative Commons (2011) ©

Scope
TV viewing habits are changing rapidly with evolving technology, and broadcasters and content providers are racing to keep up. The demands of the influential and technologically astute young adult demographic are of particular importance and interest.

Concerns over so-called 'cord-cutting' are rife in the TV industry, as viewers begin to abandon traditional platforms which are funded by paid-for subscriptions or advertising in favour of independence, convenience and control.

We spoke to 10 young adults aged between 21 and 25 – five from the US and five from the UK – about their TV watching habits.

Read full article

Demographic 18-24

Location United States United Kingdom

Keywords Gen Y Behaviour Cord cutting Cable Online TV YouTube Mobile

Read more about 'Young people and TV' and see further research and insights into consumer trends within the Television industry.

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Canvas8 is a behavioural insights agency which offers analysis of consumer trends, market research and industry commentary to advertising and branding professionals.

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