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- Report
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Beauty and the beast
- 12/07/2011
Men and women have different relationships with healthcare and cosmetics
Creative Commons (2011) ©Scope
Changing consumer attitudes on gender and identity are presenting a big challenge to the traditional campaigns that brands have been churning out for the last few decades. According to today’s mentality, they are outdated and out of touch. -
Reports: Latest
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Other articles
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No more heroes
17/05/2013
As constant media scrutiny increasingly highlights celebrities' imperfections, is the relationship between brands and their penitent endorsers changing?
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Evolving the magazine: how publishers are diversifying
10/05/2013
'Print is dead' – or is it? Adapting to a complex digital landscape, publishers are finding new ways to extend the brand.
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Premium vs luxury: how luxury is fighting back
02/05/2013
With premium threatening to steal its consumer base, luxury is forced to carve out a new space. But with perceptions of value changing rapidly, just how is it going to define itself?
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Making social media work for retail
25/04/2013
More and more retailers are embracing social media, but it's still an uncertain territory. Should it be viewed as an opportunity, a necessity, or is it all just keeping up with the Joneses?
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Take the stage: creating platforms for young people to shine
10/04/2013
The way teens create identity is changing. With more tools for self-expression and subcultures that last for a matter of days, affiliation to traditional tribes has become less important.
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The highs and lows of dynamic pricing
01/04/2013
As people become more wary of dynamic pricing, many businesses are developing transparent systems that engage the customer in the process.
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How second screens are responding to (and shaping) user behaviours
27/03/2013
Second screens are a growing part of the TV experience. But as televisions, remotes and consoles get 'smarter', how will new user behaviours affect the balance between screens?
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Home economics: how work is influencing family life
21/03/2013
With the number of working parents on the rise, quality time with the family is becoming increasingly hard to organise. Parents are looking to a new source of inspiration for help: business.
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