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- Report
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Proximity is a virtue
- 30/06/2011
Where you are located is as important as who you are
Creative Commons (2011) ©Scope
Marshall McLuhan’s famous aphorism 'the medium is the message' highlights the communication effect of the medium itself, which our brains filter out, rendering the wrapper invisible. McLuhan understood a medium to be an extension of the senses, but increasingly our location can be understood as a medium – a channel that can be used to communicate and contextualise.
But, while where you are is interesting, what you are near is crucial. -
Reports: Latest
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Mass Customisation, two decades on
24/01/2012
Joe Pine talks about how since the publication of his book Mass Customization almost 20 years ago, brands have been doing their best to catch up.
What kids really want
16/11/2011
What do brands have to do today in order to be part of young people’s lives tomorrow?
Systems thinking goes mainstream
26/10/2011
The rise of data tracking is now giving individuals an ability to understand their place in global systems better than ever.
Mobile use in Japan
05/10/2011
Many people in the West often struggle to understand what is happening in Japan, a country that is sometimes called ‘the cradle of mobile civilisation’.
Myths of the near future
31/08/2011
Laurent Haug discusses our sometimes troubled relationship with technology and talks about the hot topics at the 2011 Lift Conference.
Riots and group behaviour
24/08/2011
The riots across England earlier this month were manifestations of a behaviour that has served as a means of letting off steam for thousands of years.
Public and private screens
17/08/2011
Dale Herigstad discusses his work and research in the area of our evolving relationship with the screen.
Emerging market brands
10/08/2011
Amitava Chattopadhyay has conducted extensive research into brands that originate in emerging markets and experience success in the developed world.
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