-
- Report
-
Proximity is a virtue
- 30/06/2011
Where you are located is as important as who you are
Creative Commons (2011) ©Scope
Marshall McLuhan’s famous aphorism 'the medium is the message' highlights the communication effect of the medium itself, which our brains filter out, rendering the wrapper invisible. McLuhan understood a medium to be an extension of the senses, but increasingly our location can be understood as a medium – a channel that can be used to communicate and contextualise.
But, while where you are is interesting, what you are near is crucial. -
Reports: Latest
-
Other articles
-
No more heroes
17/05/2013
As constant media scrutiny increasingly highlights celebrities' imperfections, is the relationship between brands and their penitent endorsers changing?
-
Evolving the magazine: how publishers are diversifying
10/05/2013
'Print is dead' – or is it? Adapting to a complex digital landscape, publishers are finding new ways to extend the brand.
-
Premium vs luxury: how luxury is fighting back
02/05/2013
With premium threatening to steal its consumer base, luxury is forced to carve out a new space. But with perceptions of value changing rapidly, just how is it going to define itself?
-
Making social media work for retail
25/04/2013
More and more retailers are embracing social media, but it's still an uncertain territory. Should it be viewed as an opportunity, a necessity, or is it all just keeping up with the Joneses?
-
Take the stage: creating platforms for young people to shine
10/04/2013
The way teens create identity is changing. With more tools for self-expression and subcultures that last for a matter of days, affiliation to traditional tribes has become less important.
-
The highs and lows of dynamic pricing
01/04/2013
As people become more wary of dynamic pricing, many businesses are developing transparent systems that engage the customer in the process.
-
How second screens are responding to (and shaping) user behaviours
27/03/2013
Second screens are a growing part of the TV experience. But as televisions, remotes and consoles get 'smarter', how will new user behaviours affect the balance between screens?
-
Home economics: how work is influencing family life
21/03/2013
With the number of working parents on the rise, quality time with the family is becoming increasingly hard to organise. Parents are looking to a new source of inspiration for help: business.
-
