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- Report
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Truth in pictures
- 27/06/2011
The 'Pouring on the Pounds' campaign combined striking imagery with a clear message
New York City Department of Health (2010) ©Scope
There is truth to the saying 'a picture is worth a thousand words'. Images can have an extraordinarily powerful, long-lasting impact. A dramatic example of this is a recent advertising campaign in New York, which virtually shamed consumers into eating and drinking more healthily. -
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