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- Report
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Expanding the Filter Bubble
- 09/06/2011
The 'Filter Bubble' can prevent us from getting a clear view of the world
Creative Commons (2011) ©Scope
The hyper-personalisation of the world around us is creating a 'Groundhog Day' of similar information being constantly relayed back, based on algorithms established by our personal preferences. But algorithms don't take into account the nuances in context that constantly impact the reasons for those preferences being made.Debbi Evans talks to Eli Pariser, author of The Filter Bubble, about what affect the web's filters are having on the information available to users – and upon the idea of Serendipity.
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