DoNation: donate by doing

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- Focus
- - DoNation: donate by doing
  - 23/05/2011
  - Sam Shaw
Traditional modes of giving are looking increasingly outdated
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Scope
DoNation is an online sponsorship tool with a difference: no money is involved. Instead, sponsors donate by doing. Focused on environmental change, DoNation believes that, unlike most other charitable causes, sustainability requires action, not money.

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Industry Behaviour Eco Environmental Ethical

Location United Kingdom

Keywords Charity Sponsorship Social Networking Rising Social Conscience Civic Brands Alternative Currency

Read more about 'DoNation: donate by doing', as well as case studies of new products, campaigns and emerging consumer trends in the Behaviour, Eco, Environmental and Ethical industries.

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Canvas8 is a behavioural insights agency which offers analysis of consumer trends, market research and industry commentary to advertising and branding professionals.

By bringing together up-to-date research and data from focus group interviews and thought leadership from academics, experts and industry insiders, Canvas8 presents strategic insights about people, what they do, and why it matters.

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