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- Report
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Conscience Confusion
- 23/05/2011
Information available to consumers can be conflicting, which leads to confusion
Creative commons (2011) ©Scope
There is mounting evidence that despite consumers claiming to base their purchasing decisions on ethical issues such as the environment, their actual retail habits do not reflect such strong commitment and indicate a high degree of uncertainty. Is this due to their being misinformed, or are there other factors at work? -
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