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- Report
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Ringing the changes: the Royal Wedding and Britishness
- 12/05/2011
Accessible, fun and open
Creative Commons, waldopepper (2011) ©Scope
How has the sound of Royal Wedding bells affected perceptions of Britishness? Following on from his semiotic analysis of London 2012, Alex Gordon deconstructs the signifiers behind Wills and Kate's special day – and what they might mean for brands. -
Reports: Latest
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Other articles
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No more heroes
17/05/2013
As constant media scrutiny increasingly highlights celebrities' imperfections, is the relationship between brands and their penitent endorsers changing?
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Evolving the magazine: how publishers are diversifying
10/05/2013
'Print is dead' – or is it? Adapting to a complex digital landscape, publishers are finding new ways to extend the brand.
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Premium vs luxury: how luxury is fighting back
02/05/2013
With premium threatening to steal its consumer base, luxury is forced to carve out a new space. But with perceptions of value changing rapidly, just how is it going to define itself?
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Making social media work for retail
25/04/2013
More and more retailers are embracing social media, but it's still an uncertain territory. Should it be viewed as an opportunity, a necessity, or is it all just keeping up with the Joneses?
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Take the stage: creating platforms for young people to shine
10/04/2013
The way teens create identity is changing. With more tools for self-expression and subcultures that last for a matter of days, affiliation to traditional tribes has become less important.
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The highs and lows of dynamic pricing
01/04/2013
As people become more wary of dynamic pricing, many businesses are developing transparent systems that engage the customer in the process.
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How second screens are responding to (and shaping) user behaviours
27/03/2013
Second screens are a growing part of the TV experience. But as televisions, remotes and consoles get 'smarter', how will new user behaviours affect the balance between screens?
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Home economics: how work is influencing family life
21/03/2013
With the number of working parents on the rise, quality time with the family is becoming increasingly hard to organise. Parents are looking to a new source of inspiration for help: business.
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