Being+

Other articles

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  • No more heroes

  • 17/05/2013

  • As constant media scrutiny increasingly highlights celebrities' imperfections, is the relationship between brands and their penitent endorsers changing?

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  • Evolving the magazine: how publishers are diversifying

  • 10/05/2013

  • 'Print is dead' – or is it? Adapting to a complex digital landscape, publishers are finding new ways to extend the brand.

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  • Premium vs luxury: how luxury is fighting back

  • 02/05/2013

  • With premium threatening to steal its consumer base, luxury is forced to carve out a new space. But with perceptions of value changing rapidly, just how is it going to define itself?

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  • Making social media work for retail

  • 25/04/2013

  • More and more retailers are embracing social media, but it's still an uncertain territory. Should it be viewed as an opportunity, a necessity, or is it all just keeping up with the Joneses?

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  • Take the stage: creating platforms for young people to shine

  • 10/04/2013

  • The way teens create identity is changing. With more tools for self-expression and subcultures that last for a matter of days, affiliation to traditional tribes has become less important.

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  • The highs and lows of dynamic pricing

  • 01/04/2013

  • As people become more wary of dynamic pricing, many businesses are developing transparent systems that engage the customer in the process.

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  • How second screens are responding to (and shaping) user behaviours

  • 27/03/2013

  • Second screens are a growing part of the TV experience. But as televisions, remotes and consoles get 'smarter', how will new user behaviours affect the balance between screens?

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  • Home economics: how work is influencing family life

  • 21/03/2013

  • With the number of working parents on the rise, quality time with the family is becoming increasingly hard to organise. Parents are looking to a new source of inspiration for help: business.

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