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- Report
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The significance of the Olympics
- 03/03/2011
What does London 2012 signify?
Unknown ©Scope
We are fast approaching the date for the release of the tickets for next summer’s Olympic Games, to be held in London. The lead-in to date has been somewhat uninspiring – a series of updates on the building works, coupled with leaked reports about rising costs to the tax payer, and the debacle of the logo launch.
That heady day when the announcement was made seems a long time in the past, and the realities of what it means to host the games seems to have knocked the British public into a state of apathy. But the landscape of the city, and of the rest of the UK, is going to be altered for an extended period of months, as the government and authorities try to inject a sense of excitement and anticipation into the main sporting artery of the nation.
It is therefore worth reflecting on some of those key signs and images that are going be all pervasive throughout the UK this time next year. Does the infamous logo still lack lustre, or with emotion reflected in tranquillity does it actually achieve its aims? -
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